8 million tonnes of the plastic we throw away each year ends up in the Ocean, It takes around 500 years for this to decompose. I feel so honoured to be a part of this project with Jaguar Land Rover that will stop 112 tonnes of plastic foam (try to picture ALL of that foam!) from being sent to landfill each year!
Here is a little more as to how it works;
Polyurethane and clay are used to make models of the Jaguar and Land Rover cars as part of the early design process, although computer aided design is amazing for most of the process, its not the same as being able to see and work with a life sized model. This foam will now be turned into surfboards and paddle boards (and 18.5 tonnes of the clay is remodelled on site, any excess clay is bagged up and given to local universities!)! This surfboard was created in partnership with SkunkWorks and tested by me off the stunning coast of Northern Ireland (...I may have also fallen in love with driving the Discovery sport) before being showcased at Tech Fest in London.
This concept is a part of JLRs ‘second life’ initiative leading towards its longer term, zero waste strategy. They already reclaim 50,000 tonnes of press shop aluminium waste – enough to make around 200,000 Jaguar XE body shells!! Find out more at jaguarlandrover.com
If only everyone would start making changes like this it would make a huge difference to our planet and oceans!
